Ta-da! This is Chubby mom’s correspondent, back again with a drama introduction after a while. Today, I’m going to introduce the drama Good Woman Bu Se-Mi(Ms. Incognito), which Chubby mom and her daughter have been absolutely enjoying these days. We really loved The Tyrant’s Chef before, but now we’re so thankful that another light-hearted and fun drama like this has come out! Let’s get started with the introduction to the truly entertaining drama, Good Woman Bu Se-Mi(Ms. Incognito)!
Below is a table of contents — you can click each section to jump directly to what you want to read, so feel free to use it conveniently!
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Overview of the Drama “Good Woman Boo Semi(Ms. Incognito)” (Genre, Channel, Air Time, OTT, Episodes)
Good Woman Boo Semi(Ms. Incognito) is a crime-romance drama that began airing on September 29, 2025. It is broadcast by the ENA network every Monday and Tuesday at 10 PM as part of its weekday drama lineup. The series consists of 12 episodes and is scheduled to end on November 4, 2025.
The story of Good Woman Boo Semi(Ms. Incognito) blends lighthearted and comedic elements into its crime-romance plot, making it an easy and enjoyable watch for viewers who prefer something entertaining but not too heavy. Even if you miss the live broadcast, you can conveniently stream it anytime on Genie TV or TVING.
Here’s a quick summary table for reference:
| Category | Details |
| Title | Good Woman Boo Semi |
| Genre | Crime, Romance |
| Broadcasting Network | ENA |
| Air Time | Every Monday and Tuesday, 10:00 PM (approx. 1 hour 20 minutes) |
| Airing Period | September 29, 2025 – November 4, 2025 (12 episodes total) |
| OTT Platforms | KT Genie TV (free VOD right after broadcast), TVING |
| Official Website | ENA Official Page |
Original Work and Writer of Good Woman Boo Semi(Ms. Incognito)
These days, many dramas are adapted from webtoons or web novels, so I looked into whether Good Woman Boo Semi(Ms. Incognito) might also have an original source. However, it turns out that the drama Good Woman Boo Semi(Ms. Incognito) is an original production with no existing webtoon or novel as its basis. The drama is a joint production between KT Studio Genie and ENA.
The screenplay was written by Hyun Gyu-ri, who previously won the Grand Bell Award for Best Screenplay, and the director is Park Yu-young, who was recognized for his outstanding visual storytelling in the drama The Kidnapping Day.
Plot Summary of Good Woman Boo Semi(Ms. Incognito)
The story of the drama can be summed up by the phrase “Countdown to Life Reset: 3 Months!”. It’s a crime-romance drama about a bodyguard from a humble background who enters a contract marriage with a terminally ill conglomerate chairman and must survive for three months under a new identity in order to inherit his fortune.
The main character, Kim Young-ran (played by Jeon Yeo-bin), works as the personal bodyguard of Ga Sung-ho (played by Moon Sung-keun), the chairman of the Gaseong Group. After being diagnosed with a terminal illness, the chairman proposes a contract marriage to her. Kim Young-ran takes on a new identity as Boo Semi and must live as his wife for three months to claim the inheritance.
However, the chairman’s stepdaughter, Ga Sun-young (played by Jang Yoon-ju), grows suspicious and tries to eliminate her, forcing Boo Semi to fight desperately to survive while concealing her true identity.
Characters and Cast of Good Woman Boo Semi(Ms. Incognito)
Main Characters
| Role | Actor | Description |
| Kim Young-ran / Boo Semi | Jeon Yeo-bin | The personal bodyguard of the Gaseong Group’s chairman. She takes on a fake identity as “Boo Semi” and must survive for three months to complete her mission. |
| Jin Young | Jeon Dong-min | A single father who runs a strawberry farm in the countryside while raising his son. He is the only one in the village who is wary of “Boo Semi.” |
| Lee Don | Seo Hyun-woo | The chairman’s personal lawyer who assists Kim Young-ran/Boo Semi. He handles the legal aspects of the inheritance and oversees the contract marriage process. |
| Ga Sun-young | Jang Yoon-ju | The chairman’s stepdaughter and a professor in the Department of Theater and Film. Skilled at image-making, she is a calculating sociopath who uses money, power, and even people’s emotions to get what she wants. |
| Baek Hye-ji | Joo Hyun-young | A housekeeper at the chairman’s mansion and Kim Young-ran’s former roommate when she worked as a bodyguard. One of the few who knows Boo Semi’s true identity — an unpredictable wild card. |
Supporting Characters
| Role | Actor | Description |
| Ga Sung-ho | Moon Sung-keun | Chairman of Gaseong Group. After being diagnosed with a terminal illness, he proposes a contract marriage to Kim Young-ran. |
| Kim So-young | So Hee-jung | Kim Young-ran’s mother, who has mixed feelings about her daughter’s decision. |
| Lee Mi-sun | Seo Jae-hee | Principal of Muchang Iseon Kindergarten and Lee Don’s older sister. She is cousins with Jin Young and lives in the same house as him. |
| Butler Choi | Kim Jae-hwa | The housekeeper at Chairman Ga’s mansion who plays an important role within the household. |
| Ga Sun-woo | Lee Chang-min | The chairman’s stepson, who harbors complicated emotions within the family. |
Source: Wikipedia, https://en.wikipedia.org/wiki/Ms._Incognito
착한 여자 부세미 - 위키백과, 우리 모두의 백과사전
위키백과, 우리 모두의 백과사전. 장르 범죄, 로맨스 방송 국가 한국 방송 채널 ENA 방송 기간 2025년 9월 29일 ~ 현재 방송 시간 매주 월요일 ~ 화요일 오후 10시 ~ 오후 11시 20분 방송 분량 1시간 20분
ko.wikipedia.org
Summary of Character Relationships & Relationship Chart
| Relationship | Description |
| Kim Young-ran ↔ Ga Sung-ho | Bound by a contract marriage, their relationship revolves around the mission of securing the inheritance. |
| Kim Young-ran ↔ Ga Sun-young | They are rivals for the inheritance. Ga Sun-young tries to eliminate Kim Young-ran. |
| Kim Young-ran ↔ Lee Don | A legal support relationship — Lee Don handles all legal matters related to the inheritance and manages the contract marriage process. |
| Kim Young-ran ↔ Jin Young | Initially wary of each other, but over time, their emotions become entangled, leading to a developing romance. |
| Kim Young-ran ↔ Baek Hye-ji | Former roommates when Kim Young-ran worked as a bodyguard. Baek Hye-ji is one of the few who knows Boo Semi’s true identity. |
| Ga Sun-young ↔ Ga Sung-ho | Father-daughter relationship — Ga Sun-young is Ga Sung-ho’s stepdaughter. |
| Ga Sun-young ↔ Ga Sun-woo | Siblings — they share a complex emotional dynamic within the family. |
The table above summarizes the key character relationships. To see a visual character relationship chart, you can check it on Namu Wiki by searching for “Kind(Good) Woman Boo Semi(Ms. Incognito)”.
[Namu Wiki - Good Woman Bu Semi(Ms. Incognito), Characters] - check a visual character relationship chart
https://namu.wiki/w/착한%20여자%20부세미/등장인물
착한 여자 부세미/등장인물
ENA 월화 드라마 〈 착한 여자 부세미 〉의 등장인물을 정리한 문서이다. 공식 홈페이지 순 · 그 외 인물
namu.wiki
Viewing Information & Ratings
As mentioned earlier, Kind Woman Boo Semi(Ms. Incognito) airs every Monday and Tuesday at 10 p.m. on the ENA channel, and can also be streamed on KT Genie TV and TVING.
The drama drew major attention early on — within just two episodes, it recorded viewership ratings in the 4% range, marking the first time in ENA’s history to reach that level so quickly. Most recently, the 4th episode, which aired on Tuesday, October 7, 2025, achieved an impressive 5.1% viewership rating.(Source: Naver search — “착한 여자 부세미”, 착한 여자 부세미 : 네이버 검색)
I can’t give spoilers, so I won’t go into details, but Kind Woman Boo Semi(Ms. Incognito) has a very fast-paced storyline. That makes it even more fun and easy to get immersed in. My mom and I usually enjoy light, cheerful, happy-ending dramas, and this show gives off exactly that kind of vibe — happy, lively, and full of charm. It’s really, really entertaining!
No wonder it’s spreading by word of mouth and has high viewership ratings. If you want to enjoy a light and fun drama, I highly recommend Kind Woman Boo Semi(Ms. Incognito)! It’s seriously super fun…!! I hope this helps everyone who was curious, and that wraps up today’s post.
That’s it… Bye!!
